A floral shops mission statement in a business plan is a reasonably simple task – just describe what you feel you deliver to the market. The plan itself is not too complex -- provided your audience is a banker, you are comfortable making financial projections, and you have access to market research. The plan seeks to accomplish a few basic things: 1) showing what the market is for floral services in region and how you can fulfill this need; 2) demonstrating how you will apply capital and what revenues and profits you can generate from it; and 3) talking about your experience and background so that it's clear to a funding source that the venture is in good hands. A strong florist business plan has something meaningful to say about each of the following:
• Direct and indirect competitors
• The number of potential customers in the territory
• The state of the industry generally
• All of the products/services you sell
• The personnel needs for the flower shop and when you'll fill them
The personnel plan for a florist shop should be part of a larger business plan financial model that projects revenues and expenses for three years. This will need to include a sales forecast, break-even point, balance sheet, profit and loss, cash flow statement, and a complete use of funds table (start-up summary) itemizing how you will use the money you get. Loan repayment tables and a sensitivity analysis can also go a long way if you're able to build them into the plan. MasterPlans has worked on business plans for florists from coast to coast, but start-up and existing. Call us today to learn about our experience in this industry: 877-453-2011
