What goes into the flag & banner business plan depends on what you expect sales will look like. If you are developing a pro forma for a business like this, you have to model out three years of revenues by line item, showing a monthly detail for your first year post-funding and an annual one thereafter. The model also requires a profit and loss statement, cash blow and balance sheet, and a break-even point that shows the bank (or your investors) what the timeline is for your profitability. Having a sensitivity analysis that demonstrates the impact on the bottom line if sales are worse or better than expected can also be helpful. But start with the basics: what sort of flags and banners will you sell? Cover:
The product lines – manufacturers, types, sizes, colors, etc.
• The target buyer for these products
• The market segmentation (commercial businesses or consumers?)
• Your closest competitors
• The effect of Internet sellers on your business
The flag & banner store generally sells anything from national and state flags to football pennants to kits, banner displays, and other odds and ends for decorating a house or business. Knowing what your company will offer is important to the banker/investor, so feel free to include full descriptions or photos if there’s any confusion about these various items. The business plan should also feature a component that talks about the industry today, your competitive advantages as you see them, and the sort of staffing plan you need in place to keep the store running smoothly. This is a unique business plan, but the experts at Portland, Oregon’s MasterPlans.com can help. We have worked on 13,000+ custom business plans to date and can get yours done in no time: (877) 453-2011.
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