Did you search executive summary franchise looking for a sample introduction to a franchise business plan? In most cases, the business plan requirements for a franchise go well beyond just an executive summary. While it depends on the parent company and varies case by case, the typical franchise plan must adhere to strict criteria regarding content, details, and length. That said, your executive summary will include most of the important plan elements, like in any business document, and it too should feature as much salient company information as possible:
• What is the business objective and what are the benchmarks?
• What amount of funding is required?
• When is break-even expected, or what is the potential return?
• Who are the chief executives?
• What market need does the franchise fulfill?
The other major point of the executive summary is to illustrate the projected financial performance of the business. This includes year 1, 3, and sometimes 5 revenue and net profit targets. Using industry-validated assumptions and franchise-provided figures wherever possible is a good idea as well. These financial "touch points" should be mentioned in the executive summary at least in summary form, if not in a concise table. MasterPlans has worked with virtually every type of US franchise and can help your executive summary get the attention it needs. Call a consultant to talk about our services today: 877-453-2011.
