Your typically emergency preparedness business plans contextualize the need for emergency preparations in terms of the current climate of threats, both home-grown and foreign. Much has changed in the U.S. over the past decade, and being prepared for an emergency can now mean anything from flood and tornado readiness to preventative measures for a nuclear attack. A company that offers emergency preparedness consultations or produces and markets readiness products should discuss the precise threats (natural and man-made) that the business model is designed to gird against. From there, the plan should unfold as follows:
• Describe who needs these services/products
• Tell about the market need and where it is the most acute
• Look at the state of your industry and, if relevant, your local market
• Investigate the competition and external threats to your business model
• Show what marketing initiatives make the most sense for your business
The emergency preparedness business plan should also explain who you are and what team you envision around you. If your background speaks to emergency preparedness or you have a history in a relevant field (for example, corporate consulting, with FEMA, the military, etc.) then play that up. Also, you will need a timeline of your hires showing what positions the company will need to fill as it grows, along with the compensation rates and raises. The model should also make it clear how you plan to use your funding and what sales levels you envision being able to maintain. MasterPlans can write this document for you. We have worked with more than 10,000 clients to date including many disaster readiness firms. Call toll-free at 877-453-2011.
