A drive thru convenience store business plan is essentially the same as the business plan you would need for any other convenience store or corner market. The basic market need is obvious, but you want to show that you don't have too much competition in the space you've identified. How many chain markets are there within 5-10 minutes by car? Do any of them offer a drive thru feature? If the ability to stay in your car is what makes your concept the most appealing one on the block, then play that up in the plan. Make it clear that you believe this is an important competitive edge—a vital piece of the plan for the SBA. Also cover these points in detail:
• What is your product suite? Are there any services offered at the store?
• How much capital do you need to open your doors?
• When will you be able to reach profitability?
• How many people will the store employ? Does it require more than 1 worker at a time?
• Are there regulatory or permitting issues attached to the drive thru feature that you need to consider?
You should have a section in the business plan that analyzes each of the direct competitors with a close location to your own, even if the lot/location is only tentative. The plan also needs a management summary (description of you as the owner, at a minimum) and a section dedicated to the marketing channels you will rely on most heavily to get the convenience store's name in front of the public. Newspaper ads, unique signage, radio play, etc. are all viable, but tell which will be best for you. Also provide an assumptions-pinned financial forecast with three years of revenue and expense data—banks will require this. If you want to give this task to a professional, you can trust MasterPlans. Call us today at 877-453-2011 to learn how we can save you time and money.
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