If you need a drive thru business plan, you'll first want to describe exactly what services and products you'll offer from the drive thru location. Is your model a food establishment, a drop-off dry cleaning location, or a coffee kiosk? Or something else? If you offer food -- which is by far the most common drive thru business model -- your business plan should list the food items and give a concise description of each. Also, if there are combo deals or other packages, group them together in your descriptions. But telling the reader what service you provide is just half of the equation -- who uses it? How do you reach them? How much money could you make? The big questions are these:
• What is your core market and how many target users are there within a reasonable drive?
• How will you promote the drive thru and what sort of ads will you rely on most heavily?
• How many people will you need to work the drive thru during a given shift?
• What amount of money do you need and when can you pay back a loan?
Your drive thru business plan can also benefit from a close analysis of the competitive comparables -- which drive thrus or other establishments pose the most direct threat? What advantages can you have? Also, for the financial model, how will you use the funding you receive, when can you hit the break-even point, and what profit could you possibly expect within 3 years? The model should be built with "drivers" that allow you to tweak assumptions to refine the outputs for presentation. MasterPlans has written business plans for all sorts of drive thrus in states from California to New York. Whether your business is a startup or an existing or corporate franchise location, we can help you get where you want to be. Call 877-453-2011.
If you are ready to go, or not sure what kind of plan you need, fill out the form below and we'll call you.