Dog kennel business plans for presentation to the Small Business Administration or a local bank need to show a believable pro forma and an ability to pay off the loan on a defined timeline. It is important that the plan show a clear use of funds in a start-up summary table that outlines how the money will be used by category. This should flow through to a three-year pro forma that uses industry assumptions and price points valid for your market to estimate sales and expenses. The resulting net profit should be in line with industry norms -- check your results against publicly-available figures.
Other components for your kennel plan:
• What sort of services will you provide aside from overnight lodging?
• Are there any breeds you won't board?
• Are there special accommodations for more aggressive animals?
• Do you offer discounts for longer stays or multiple animals?
• What marketing will you do?
The plan should also give a full assessment of the local market opportunity. How many people own dogs in the region? What is their average spending on animals and pets? There is Census and Bureau of Labor research that can give some insight if you don't have another source, or you can conduct a small survey. Remember to give a strengths and weaknesses assessment for the main potential competitors and try to tie the linchpin figures in your plan to current, citable market data. MasterPlans has written business plans for many dog kennel projects, as well as doggy day care and pet supply shops, from the west coast to the eastern seaboard. Call to speak with a lead consultant today. (877) 453-2011
