A dog food business plan should pull together some of the many statistics currently available in the public domain on pet ownership. We all know that there are dogs all over the place and it's not uncommon for people to love their dogs like family members, but you can actually put some hard numbers to this phenomenon by crawling through the Census Bureau's data sets on consumer expenditures related to pets. Internet sources as varied as reports from the New York Times and the corporate filings of Petco would give some indication of just how profitable a market space this could be. From there, what your dog food business plan needs is a true plan:
• What are the types/flavors of dog food you will produce?
• What quantities will your company make available?
• Where will the food ultimately be sold?
• Do you already have a wholesale/distributor relationship in place?
• How many employees will you need?
• What amount of money do you think the company needs to get off the ground?
The business plan also needs a detailed marketing strategy that explains how you can get the dog food into the hands of the buying public. Trade shows, industry and consumer interest magazines, and the Internet all offer up prime opportunities. Look at what your competitors are doing – even the large ones like Purina – and base some of your thinking and projections off of their successes and failures. The business plan pro forma should show estimated revenues and expenses for three years at a minimum, preferably five. MasterPlans has written custom business plans for more than 8,000 clients worldwide and we can develop your plan as well. Call a consultant today! 877-453-2011.
