A distilling business plan can get you funding whether you plan to distill whiskey, vodka, or rum. The market analysis in a document like this will vary slightly depending on the specific liquor, but the body of the business plan will be the same. You should describe the products you plan to make and the way they'll be processed and aged. You should explain the production cycle, the ingredients you need, the equipment required, and the space in which you perform the distillation. There are some liability and permitting issues at play with the liquor distilling business model as well, and you should break those out for the reader. The major questions that an investor or bank loan officer will want to see answered in the distilling business plan are the following:
• What are the costs associated with start-up or business expansion?
• Can you identify the ongoing operational expenses?
• What staff will you need?
• What is the "wait time" between start-up and sales?
• Will you follow a wholesale or retail sales model?
The business plan for a distilling business also needs to offer some meaningful data about the target market for your product. If you envision making mainly local sales -- i.e., supplying bars in your city and that region only -- then having data about your target market and their demographic commonalities could be helpful. A national sales model means that you'll want to identify the top-line metrics for the industry in the US and talk about the leading competitors (who else is selling this liquor and what market share have they achieved?). The business plans also needs at least a three year (and more likely five year) pro forma financial model outlining your sales and expenses. The business plan writing experts at MasterPlans have been working on custom business plans since 2002 and we have more than 11,000 clients to date. Call to learn more! 877-453-2011
