A deck and fence business plan is for a contractor or construction company with an expertise in fencing and/or deck installation, typically for residential clients. If you already work in this arena and the company is an existing business, you should provide examples of past projects (feel free to include before and after photos) and give a snapshot of your revenues and expenses to date. A common "past performance" table approach is to aggregate three years of balance sheets and P&Ls so your reader can see the growth of your business over time. For a start-up, the following components become most important to the business plan:
• Your planned use of funds
• The rate at which your loan will be repaid, or the investment ratios for an investor
• The projected break-even point and your Y3 or Y5 profitability
• The prevalence of competition
A good deck and fence business plan will feature an in-depth competitive comparison that talks not only about which businesses you are in direct competition with, but their strengths and weaknesses, their estimated sales levels, and the number of people they employ. (Resources from Dun & Bradstreet, Manta, and other websites can assist you here, though a subscription might be required.) Use the information you glean to inform your own market forecast and financial statements, and try to form your marketing strategy around this info as well. What is your competitive edge in the deck and fencing business? What experience do you have and how can you serve residential (or commercial) clients better than larger companies? MasterPlans can help you articulate all this. Call us today at 877-453-2011 to hear more!
