Continuing education business plans describe how a company can profit by offering educational courses or degree certification programs. These are typically targeted at adults who have either not completed college or who have never attended higher education at all. Sometimes continuing education programs are vocational in nature; sometimes they more closely resemble the standard liberal arts education common at 4-year universities for 20-somethings. No matter what sort of programs you plan to offer, the business plan for a continuing education company should define the following:
• Course structure and timeline
• Pricing to students
• Certifications or degrees available
• Target audience for the schooling
• The competitive comparables you face
A continuing education business plan also needs to provide a marketing strategy for your company, which means listing out the methods you can use to get people enrolled. Will you relay on referrals, use the Internet, take out print ads, or attend trade shows? There's no harm in looking at the predominant marketing methods used by other continuing education programs, as investors will expect to see that you've modeled your business and its pro forma financials intelligently from other businesses in this industry. If you need help with that sort of research or don't want to go through the modeling component alone, call MasterPlans. Since 2002 we have been writing business plans just like this for startups and existing business alike. 877-453-2011
