Wondering about how concert booking business plans should look? A booking agency – whether it's dedicated to major acts as part of a label, or working on behalf of a small venue – is a business that has a lot to do with “who you know.†But connections aren't the be-all end-all of the business model, and in order to run a successful concert booking business, you will need a management team with industry experience, a working knowledge of what's hot in the market, and a sound implementation and marketing strategy so that your company is a recognized name. It's not easy, but the financial rewards for those who succeed can be great. A business plan for a concert booking agency should have something meaningful to say about each of the following topics:
• What sort of acts do you work with (or strive to recruit)?
• What market or markets do you cover?
• If affiliated with one venue, describe it in detail
• How will you promote the agency itself?
• What does the personnel plan look like?
The personnel forecast and the start-up summary (or use of funds, for an existing business) should both be included at the front of the financial forecast and spreadsheets. If you have already been doing this for 2-3 years, a past performance table should be included as well. For the projections, show a revenue table, break-even analysis, profit and loss, cash flow, and a balance sheet in addition to a monthly breakdown for Year 1 after you receive funding. An investor will want to see an ROI calculator or a proposition regarding their allotted share; a banker will need proof that you can repay any loan on schedule. If you're uncomfortable making the financials or want to have a consultant create the market analysis that you need, call MasterPlans. We have worked on business plans since 2002 and have made 10,000 custom models to date. Toll-free: 877-453-2011.
