A computer recycling business plan should focus on how many computers are getting discarded in your greater metro area – even if you're only making loose estimates, try to gauge how many computers are turning over each year. You can figure out how many businesses there are by using the Census Bureau's labor statistics figures, and from there some basic data aggregation tools would allow you to estimate the number of workers using computers and the lifetime of a machine. Once you know that, factor in the same logic for households – the typical home has at least one computer – and make an intelligent conclusion about the market opportunity from that data. From here, determine good answers to the following questions for your plan:
• How many people would you expect to recycle their machines each day?
• How many similar establishments are there nearby, if any?
• What marketing methods will you employ to bring people in?
• What are the average annual sales you can project from your data sets?
• What strengths can you capitalize on?
The business plan will need to include a marketing strategy where you lay bare the advertising methods you'll use for promoting the business. What sort of marketing will bring people to your recycling center -- newspaper sidebar ads, referral cards for business users, maybe radio ads? The plan should also identify all staff members you will need and include a bio write-up on you and any co-owner(s). The pro forma model will need to project three years of revenues, measured against industry-average expenses. If you need help, the plan writing experts at MasterPlans can deliver it. Call 877-453-2011 (toll-free) to speak with a consultant about our services.
