Depending on your skill set and your interest level, a computer game business plan can be either as much fun as gaming itself, or about as much fun as a computer virus. A good business plan for new computer game will accomplish several things: a complete description of the game-play and your target market; an analysis of the number of units that could sell (tied to market assumptions); and an integrated financial model showing the profitability you can achieve against your expenses, for a start. But there are other considerations that your plan will need to account for. Considering the likelihood that you will need private investment capital as funding, you'll have to prepare a 5-year financial forecast and an intensive amount of research into the market opportunity to prove that this could make a sensible investment. Points to hit:
• What are you specific production costs? Do you have solid resources for software development?
• Do you know what start-up expenses you'll encounter?
• Can you estimate an investor's likely share or the amount of capital you need?
• Identify you target user with as much detail as possible.
• Look at competing computer games and gaming companies and draw relevant parallels.
• How will you market the game?
The five-year model you should build will need to include a use of funds table that can be adjusted later on when you meet with investors. It should also offer the full suite of spreadsheet projections including break-even point, revenue forecast, P&L and balance sheets, and a sensitivity analysis to prove that you can remain solvent if sales miss benchmarks by 10-15%. MasterPlans can help you complete these financial components or perform the market analysis. In fact, we specialize in writing business plans from scratch and we have worked with dozens of computer gaming clients since we started in 2002. Call a consultant today at 877-453-2011 to discuss your project and get a free quote.
