A cocktail stand business plan, like a business plan for a tavern or bar, needs to demonstrate an understanding of what the regulations and licensing issues are connected to offering liquors. In fact, if your location is an outdoor setting – i.e., a walk-up cocktail truck or kiosk – you need to ensure that your municipality or jurisdiction will allow for this sort of business. Assuming it is permitted, what are the start-up costs? Do you have estimates for build-out, equipment, insurance, consulting, and so forth? The business plan's pro forma needs to start with the use of funds you envision and the highlights that the business can achieve over a period of 3 to 5 years. The plan should answer these questions:
• What sort of beverages will the cocktail stand offer?
• If you have them, can you list out the non-alcoholic options and any food as well?
• What are the average COGS for your products?
• Will you need more than one employee?
• How much funding are you looking to get?
If you only need money from the bank in the form of a loan, which is typical for a small bar, you probably only have to show a 3 year model. The bank will want to see that you can repay the loan they extend you on time and in full, which means making a cash flow and a profit and loss statement that are cohesive and positive. The business plan also needs a marketing plan that explains how your cocktail stand will get promoted. Will you rely more on the Internet, print ads, or guerrilla marketing? Not sure how to describe the market opportunity, or don't feel comfortable modeling out the financial performance of the cocktail stand? Then call MasterPlans. We can write the plan in as little as 7-10 days. (877) 453-2011.
