The charging station business plan is a true “21st century†document. Never in the 1990s would it have seemed like a great idea to invest in a company that planned to make it possible for people to recharge their handheld devices on the go, but gone is the age of the walkman and the football-sized cordless phone. The core issue behind a charging station business plan is simple: what devices will you recharge? The business model for a company that has roadside stations where electric vehicles can get more juice isn't fundamentally different from the business that installs kiosks in airports for businessmen's cell phones, but the costs will vary widely. Know going into the plan what you intend to offer, and then delve into:
• How much upfront cash do you need to launch this venture?
• Can you itemize your startup costs?
• What locations are you targeting for your installations?
• Do you need to license any patented technologies?
• Will you have personnel or payroll or use only 1099 workers?
These are not the only questions your plan needs to address, but for a charging station business plan, they are some of the most important. A good market analysis that shows you know what's at stake in this industry will help propel your document forward, as will a thorough competitive comparison (never say “we have no competition†or “this is risk-freeâ€). Investors and bankers will appreciate candor and good research. Don't neglect a section that addresses your background and lists out your team, along with a part that goes over some of the basic marketing you can do. Need help with the plan or its model? Call the team at MasterPlans. We've done it all before! (877) 453-2011
