CEO business plans – how do they differ from plans written by a less-vested stakeholder in a business? That's a valid question but it's one without a clear answer. A CEO might seem like the person best suited to write about a company's strategic vision and market potential for the coming 3-5 years, but in reality the chief executive of a business – even a small business with a tiny core group of employees – probably has much more important things to do. The CEO rarely puts pen to paper on these matters, and in truth, they're better delegated to the best writer in the company or an outside consultant with a portfolio of successfully-completed business plans. No matter where you plan to pursue your next funding round, consider that the business plan needs:
• A compelling marketing piece showing your new ad channels
• A list of your target market/buyers and their commonalities
• A cogent market needs assessment that makes a case for what you do
• The business service and product suite broken out in detail for the reader
• A pro forma illustrating your potential revenues and likely expenses
CEO business plans might seem like they need more data or should convey the “corporate vision†in a different way from other plans written by or presented to other people in an organization, but that's really not true. The important things to remember are that your business plan needs to make a convincing appeal for the money it's seeking. It has to be clear that you have a good chance to earn the profits you project and that you've modeled your business plan pro forma out with reasonable assumptions that are supported by the market research available. Need somewhere to turn for professional assistance? The MasterPlans team is your best bet. We have more than a decade of experience and can help your CEO or anyone else on your team get the business plan finished quickly: (877) 453-2011.
