A career coaching business plan describes the sort of coaching services you can offer and the price of the average engagement. Never has the market been more in need of people helping other workers in their career path, but despite the obvious need, your plan should give careful market data showing the opportunity you will fulfill. If your expertise lies firmly with one sort of professionals -- you coach young lawyers, for example -- then offer an assessment of the state of the legal field along with the number of firms, their size, and how many out of work or otherwise transitioning legal professionals there are. Also:
• Show what marketing elements you can employ to promote yourself
• List out any ancillary services or future products the coaching service could branch into
• Cite your closest competitive comparables
• Demonstrate a likely break-even point
• Show how you will use the capital you obtain
Whether you seek a loan or private investment, a use of funds table and start-up summary showing a category-by-category allocation is imperative. This should be factored into the financial pro forma, which needs to show either 3 or 5 years of anticipated revenues and expenses. The financial model and market analysis are arguably the hardest parts, but make sure to include a management summary, implementation plan, and exit strategy as well. MasterPlans has worked on a variety of career coaching and professional counseling/placement business plans since 2002. Call us today for a free quote: 877-453-2011.
