Canadian gas station business plans need to show that there is a sufficient need for petrol in the target region to justify building a new location for fuel. Given that, questions about demographic profile and vehicle traffic are the most important market considerations. You should use the Canadian census to pinpoint the regional population and estimate (or, if necessary, survey/calculate) the number of vehicles that pass by your station location. The business plan also needs to factor in these considerations so that your reader will know that you have a solid grasp on the market opportunity and the likely revenue potential for the station:
• Where are the closest other gas stations?
• How can you outperform these locations?
• What marketing techniques could you employ?
• What staffing costs will the station have?
• Are there specific government permits you need to obtain?
If you don't know the profit margins on your gas, try to use industry averages from comparable stations or business plans. The plan also needs to estimate other costs you'll face and ideally provide a Year 3 synopsis that shows how much money you'll have at the end of the modeling period. Banks will want to see their payback schedule and interest rate as well as a monthly breakdown of cash flow, sales, and balance sheets for the first year you're open. MasterPlans has written many business plans for gas stations, in Canada, the US, even Mexico. Call a consultant today to discuss prices and timelines: 877-453-2011
