The business plan for ticket broker shows the profit that can be made by a certain sort of arbitrage – buying tickets directly from the source, often in bulk, and then reselling them to the public or other buyers, typically after a rise in demand or a sell-out has dramatically increased their value. There is an entire universe of online ticket brokers, from the established websites like StubHub to sites run by individual sports teams or leagues to eBay-based operations where sellers offer sold out tickets well above face value. The business plan that describes the opportunity you can reap by brokering ticket sales should cover all of the following:
• Who are your primary and secondary competitors?
• Will you have any overhead or personnel needs outside of yourself?
• Will any part of your business model take place offline?
• Have you researched the applicable laws and guidelines for brokering these deals?
• What is the average markup you can achieve on a given event's ticket?
• How will you market the tickets?
The question of how you connect with target customers is just one part of the equation – you also want to highlight that you know who you are selling to. What sort of events are these? Major concerts, sporting events, speeches or tours, plays, etc.? Describe these briefly in your service suite and if the price point averages vary significantly, show that in your revenue model. How much can you make within 3 years, and when is the break-even point for you based on the amount of funding you will seek? MasterPlans can answer these questions for you by producing a solid get-to-market strategy with current research and a compelling financial model. We have written for many ticket brokers before and we can help you get into business. Call 877-453-2011 for a free quote.
