Business plans for mobile lunch trucks show the market opportunity you have by servicing a specific area (or areas) on an ongoing basis around the lunch hour. Depending on your target region, this could mean pulling up outside a job site, stationing your truck between downtown high-rises, or catering to a college or high school. Whether you have a specific complex in mind or believe that your mobility means the best money will come from “going where the people are†each day, the business plan should describe these opportunities in detail. How many people can you service each day? What is the market need like for a lunch truck like yours? On the financial side, what are the average price points for your meals, and what are your COGS? Other points to hit:
• What sort of food will you serve – anything unique?
• What is the differentiator that will make people choose you for lunch?
• Will your set-up allow diners a place to sit, like folding chairs or a small deck?
• Any other value-adds you can describe?
• How will you market the lunch truck – any frequent customer promotions, etc.?
• How many people will be needed to run the mobile unit at any given time, 1 or 2?
The personnel forecast you build will show what the staffing needs are long term and should offer a break-even analysis and forecasts for revenues, P&L, balance sheet, cash flow, and other metrics commonly requested by bankers looking to authorize a loan. It will be helpful if you know going in how much capital you're seeking and when you can pay it back. The business plan should also prove that you have a handle on your chief competitors in the area, whoever they may be. Want help with the competitive analysis or the financial model itself? MasterPlans has been working on business plans like this for almost a decade, and we have 8,000 funding-ready plans under our belt to prove it. Call 877-453-2011 to speak with a consultant today!
