Do you need a business plan for calligraphy? It's an interesting business model to run. Calligraphy is fancy, ages-old art form in which wavy, handwritten lettering is used for artistic purposes or to convey a message. Calligraphy artists use mainly hand-drawn shapes and letters as opposed to machine-derived fonts, though both types are considered calligraphy. Calligraphy is present on wedding invitations, event promotions, special logos and branding campaigns, and works of modern or religious art. If you are a calligraphy artist, and you contract yourself out to people in need of invitations, displays, of commissioned works, your business plan should show:
• How do you get new clients?
• What marketing elements will work best for you?
• Do you employ anyone, or contract out any tasks?
• What are you incorporation and permitting fees, if any?
• Where is your office? If home-based, what are the limitations?
Your business plan should also investigate the market and its competitive forces. What are the threats you face in this business? Are there other freelance calligraphers in your area who can take work away, or is the bigger threat that people will resort to mass printing or cheaper commercial-scale options? What are your average price points, and what discounts can you offer, if any? These questions should filter down into the financial model, where you will need to show your anticipated revenues and expenses for year of at least three years. Need help with this plan? MasterPlans can write the entire document for you, making a bank-ready plan on your business model in as little as 2 weeks: (877) 453-2011.
