Business plans for a bowling alley are similar to the documents required to capitalize any other entertainment business that offers sports services from a fixed location. Issues about staffing levels required, costs for buildout or retrofit (if any), and ongoing operational expenses to maintain the lanes, shoes, and pins are all central to the revenue forecast. You will need to show via a competitive analysis that the market can support the bowling alley and you have a strong chance to take consumer dollars away from competing businesses in the space:
• What direct threats are there (where is the nearest bowling alley?)
• What are the indirect competitors (arcades, miniature golf, etc.)?
• How much in sales does the nearest bowling alley manage?
• What are the weaknesses that consumers report about these competing establishments?
• How can you capitalize?
The business plan for a bowling alley also needs a complete financial pro forma illustrating the revenues and expenses you project for three years (for a loan document) or five years (if you will submit for private investment). The tables you will need to show are start-up summary and use of funds, sales forecast, profit and loss, cash flow, and a balance sheet. The document also needs a market needs assessment and market overview, as well as a marketing strategy section talking about the advertisements you will rely on most. Also include a management team summary for the reader. Need a professional to help out? MasterPlans has written for dozens of bowling alleys all across the country. Our expert writers can help you too: 877-453-2011.
