The business plan for Mexican restaurant locations or chains does not differ materially from the business plan for any other eating establishment. It needs to outline the products sold to consumers, estimate the costs the restaurant will face (both COGS for the food and overhead, salaries, etc.), and offer a close market analysis for the target market. The plan also needs an industry assessment that looks at the strength of the restaurant industry in the city and state you'll do business in, and a market needs assessment (critical for a banker's review) that explains how your Mexican restaurant will fit into the landscape. You will also need to cover these elements in reasonable detail:
1) What competing restaurants are there nearby, Mexican and otherwise?
2) What strengths can you use to outplay the competition?
3) Do you have unique marketing elements that can help you retain customers?
4) Will there be special features at the restaurant like live music, a bar, promotions, etc.?
5) When you do expect to reach break-even?
6) Can you outline your personnel needs?
Many of these questions will be answered once you have completed the financial model that your plan will require, which needs to show a three-year projection if you're presenting to a bank for a loan or line of credit, or a five-year projection if the audience for the plan is private/angel investors. The financial forecast should show a revenue projection, cash flow, balance sheet, P&L, and other metrics commonly associated with a restaurant at funding. If you're already in business, make sure to include a past performance table and a menu, too. MasterPlans can develop the business plan for you entirely if you want to outsource the project. We have worked on literally hundreds of restaurant plans and have deep experience with the best approach for a Mexican restaurant. Call 877-453-2011 to speak with a consultant today!
