Business plan forecasting is one part art and one part science. You should do all you can to tie the projections you make to actual figures, but at the end of the day, sometimes a rough estimate -- even a placeholder to yield a working model -- is the best you can do. If your business is already generating revenue or you have past performance data in hand (balance sheets and P&L statements), create a summary table for your business plan using these "actuals" and then build the estimates off of those figures. If not, look at comparable business models to see whether their financial indicators can move your plan along.
Some basic inputs can also be obtained from looking at sample business plans or online templates. Software sometimes comes bundled with starter inputs, and business planning guides might have some working estimates as well. You can also research the financials of any publicly traded business in detail. Of course, when these shortcuts fail, there's always true legwork. Don't know what the insurance would be for a 2500 square foot retail space? Call an agent. Not sure what percentage marketing should run at for your e-commerce site? Ask an emarketer expert. Or, simply call MasterPlans.com. We will work with you to build a compelling, believable financial model for your venture so that you can present with confidence. Call today to speak with a consultant about our wide base of services. (877) 453-2011
