The business plan for vehicle rental describes an obvious market, yet one that is constantly undergoing changes. With Generation Y shunning automobile ownership like no generation before it, and the continuing encroachment of ride share and car-swap models like ZipCar, the market for vehicle rentals is constantly changing even as the fundamental need for transportation remains unchanged. Your business plan needs to wrestle with this changing market dynamic – more public transit options, higher fuel costs, and daunting insurance fees all conspire to make the market for vehicle purchase and services a complicated one. Your business plan for vehicle rental should answer several questions, staring here:
• How many vehicles do you intend to have in the fleet?
• What types will you offer?
• What are the rental terms?
• Do you wrap in insurance, or any other ancillary features?
• What is the common demographic for your customer base?
• How do you plan to market the rental service?
This is just part of what the business plan should accomplish. You need to detail the projected financial performance of the company, including a revenue forecast, break-even analysis, profit & loss table, cash flow, and balance sheet for five years (for investors) or at least three years (for a banker's review). In addition, a Year One post-funding breakdown showing tables by month is important as well as a start-up table detailing the use of funds from the get-go. You will also need to investigate the competitive comparables you will face, and preferably use their statistics as part of your own financial performance modeling. Need assistance with this document? MasterPlans is the leading business plan writing firm in the industry and has worked on business plans for several different types of automotive sellers and rental suppliers. Call us today to learn more about the plan writing service: (877) 453-2011.














