Need to write a business plan for seniors? A senior citizen living facility or company that advocates for the elderly needs a business plan that makes clear the market need for the service. How many older people live in the county, or within a 5-mile or 10-mile radius? What are the shortcomings of the current market offerings for senior care? Put your own business into the same discussion (even if it's conceptual or start-up stage) and talk about the competitive advantages you have. A full SWOT analysis may not be necessary, but a thorough competitive comparison is. Also cover these points:
• What are the marketing elements you will use?
• How many employees will you need?
• What services will you offer near-term and long-term?
• Who will be on the management team and/or who sits on your board?
Your business plan will also need a complete pro forma financial model that projects earnings over three years (for bank loans) or five years (for lending). This should include a revenue forecast, cash flow, profit and loss, balance sheet, break-even, and an appendix showing the first year post-funding by month. The model should include "drivers" that you can change in case funders want to see different scenarios before committing. MasterPlans has worked with a wide grouping of senior projects including elder care facilities and advocacy non-profits. We have a team of experts in house who can deliver you the most current market research and trends analysis. Call today for a free quote -- 877-453-2011.
