A business plan for rum is a descriptive document that looks at the market opportunity behind the specialties liquor market. If you need a plan for a new type of rum you've created, you need to be ready to do some heavy lifting – questions abound! First off, what is makes your rum unique? What special ingredients, new packaging, or branding concept will help your company gain ground in the liquor market space, a notoriously concentrated one? This is an extremely competitive industry and major liquor bottlers have enviable market shares. To carve a space for yourself, you will need a business plan that can cover the following:
• Who are the customers who consume the most rum?
• How will you get your rum bottles distributed in the U.S.?
• What are you suggesting the retail price per bottle be?
• Where will it be distilled, bottled, packaged and shipped?
• How much capital are you seeking?
The business plan needs to detail your start-up timeline and expense categories as well as showing the regulatory and permit needs you will face. Your plan should examine the main competitors including large rum makers and specialty liquor companies in your immediate market. Lastly, write up a marketing plan illustrating how your company can get the rum in front of as many imbibing consumers as possible. Print ads, the Internet, radio spots, and point of sale displays designed to draw shoppers' attentions are all good ideas. Your plan should also include a full financial model that uses estimates derived from competitive comparables or industry standard figures. Need help? Call MasterPlans today. We have written great business plans for many established liquor companies and we know how to get your plan in tip-top shape. The call and consultation are both free (877) 453-2011.
