A business plan for recreational gear sets out to achieve several things. For one, it acts as a comprehensive list of the items you will offer for sale and their approximate retail price points. Two, it identifies the target market sectors you'll court and tries to gauge the scope of that opportunity. Third, the plan needs to outline the marketing and implementation strategy you will follow. And fourth, it'll have to project your revenues and expenses over the life of a pro forma model stretched out for three years (for a loan) or five years (for investment). The plan should ultimately answer these questions:
• Who are your target customers and what do they have in common?
• How would you define the market need you fill?
• What are the major companies you're competing against?
• How has the industry been performing?
• How much money are you seeking?
• What is the equity scenario you envision?
Your business plan for recreational gear will also need to cover the marketing strategies your store will use to showcase its product lines. Will you have e-commerce sales? If yes, then lots of the ads your company will rely on will be hosted online or will direct users to the web. Marketing will probably run 15 percent of sales or more; check your margins against those of competitors. The pro forma should show a revenue forecast, break-even point, profit and loss, cash flow, balance sheet and the first year broken down by month. MasterPlans can write this plan for you. We have a broad base of experience in retail business plans. Call today toll-free: 877-453-2011.
