The business plan for organic food store needs to show what the market needs are, how your unique take on the organic food movement will service those needs, and what sort of profitability you envision for your company in this space. There's also the starting-gate question of whether you intend to be a retailer or a retailer and a manufacturer. There are successful companies in the organic food market on both ends of this supply chain, some selling directly to consumers at kiosks and health food stores and others acting as suppliers to organic grocers, restaurants, and other buyers. Explain your role and then delve into the market analysis. You'll have to show:
• The demographic profile, interests, and income of your target buyer
• The market needs, in your own words
• The state of the organic foods industry (trends, value, etc.)
• The big competitors you face (organic and otherwise)
• The market share you envision capturing
The market share you think you can command should flow though to the business plan's financial model, which ideally will show 5 years (no fewer than 3) of your projected expenses and revenues going forward. For a start-up, you should first identify your use of funds and the loan repayment schedule or investment share you plan for a capital partner. From there, provide a personnel plan, sales forecast, profit and loss, break-even analysis, cash flow statement, and a balance sheet for each year in the model. MasterPlans has worked with a wide range of organic foods companies since we got into business ourselves back in 2002. If you need a custom plan and financial model and want to use the experts, give us a call to learn more: (877) 453-2011.
