A business plan for illustrators describes the business model that a professional artist uses to generate income from their talents with illustrations. This work can be marketed many ways and takes many forms, so the type of plan you develop should be specific to your skillset and the market for it. Do you use a computer to create your images, such that a business seeking layouts for their projects might use your services? Or are you a freelance book illustrator who puts pencil to paper in support of a new children's book? These are both “illustration†jobs but the business plans that each would need are not identical. Your plan should answer these questions with as much detail as you can uncover:
• Who are your illustrations fit for?
• Are there are market targets you work with?
• How do you promote your work or obtain new clients?
• How many successful jobs have you had to date, and are there notable success stories you can share?
• What freelancers or companies do you compete against directly?
• Do you have overhead, personnel, or other traditional business expenses?
The answer to some of these questions will lie in the financial model, which depending on your audience should cover either three years of projections (for a bank plan/loan) or five years (for private investment/VC equity). The model should show projected revenues, break-even profit and loss, a cash flow, and a balance sheet, at a minimum. If you have revenues to date and have been in business for 2-3 years, consider including a past performance snapshot as well. MasterPlans can get the business plan you need put together in as little as 2 weeks, with only the basic information coming from you. Call us today to learn more about how our company operates: 877-453-2011.
