The business plan for house cleaning service should start with the obvious: what sort of cleaning are you willing and able to do? If you plan to get routine cleaning contracts where you tidy an owner's home once a week (or every two weeks), list out of the sort of services you can provide while on-site. Do you do any deep cleaning (carpet wash, for example) or tackle stubborn projects like windows or grout, or do you plan to offer a more basic set of vacuuming, dusting, and stacking services? There's no harm in the latter, but make it clear what the “service suite†will be for your house cleaning company. Once you have established that, you need to turn your attentions to the market:
• What are the prevailing market conditions for this service (industry data)?
• What is the average household spending per year on services like yours?
• Who are the big competitors for you?
• What sort of demographic profile fits best for you?
If you plan to be servicing homes with children, and will therefore target them in your marketing, mention what sorts of campaigns might resonate best with families. In the alternative, a cleaning business that works mainly for single young professionals would have a different marketing approach – if that is what you envision, talk about how you can get new clients in that category. Either way, make sure that you estimate your number of accounts reasonably and show your assumptions as you go. The pro forma should show revenues, a break-even point within probably 12-18 months, and a tidy net profit at the end of 3 or 5 years. MasterPlans has worked on more than 11,000 business plans including dozens of cleaning company plans. Call our team today to learn more: (877) 453-2011.
