The business plan for electronic book reader products should focus on the enormous uptick worldwide in people migrating to ebook readers like the Kindle. The Apple iPad, tablets, and smartphones have also contributed to the huge upswing in popularity of electronic readers. You should write a market analysis for your business plan that contextualizes the opportunity behind a new electronic book reader like the one you envision. You should also be able to look at the competitive comparables you face and make some estimate of the potential returns your company could gain by releasing a new device like this. Make sure your plan also answers these questions:
• What amount of money do you need?
• What R&D costs will you face?
• Is there already a working prototype?
• What price point will you maintain?
• Do you have COGS estimates?
• How many employees will the company have?
• What are the potential profits in Year 5?
The ebook's popularity isn't the only thing you need to emphasize to make an investor take interest in your idea. You should show the market trends and industry events that have helped create a space where electronic book readers should continue to proliferate. Highlight the lowering costs to consumers and the various updates that have driven down development costs and made them easier to produce. From there, create baseline assumptions that populate a believable but optimistic financial picture that includes revenues and expenses for a minimum of five years after the company gets underway. Need help here? MasterPlans has written business plans for all sorts of clients and has experience dating back to 2002. Call a consultant now! (877) 453-2011.
