The business plan for coupon company depends on how you offer the coupons. Online coupon sites like Groupon, LivingSocial, and others have taken the Internet by storm in recent years. The sort of coupons these companies offer are very different from conventional printed, "clippable" coupons. If you follow this web-based model, what technology expenses do you need to account for in your model? There will be software development and maintenance costs every year, and showing a monthly detail for Year 1 is important. Also provide samples of any coupons you've developed or, if applicable, a case study of any success—these can help sell a banker or investor on your unique vision. If you are a traditional paper coupon company, the business model may seem simpler, but that's not necessarily true. In either case, your business plan should address all of the following:
• Where will you source the deals from?
• How will you market yourself to companies and to consumers?
• What break-even point do you expect?
• How much capital do you need to launch?
• What are your personnel needs over three years? Five years?
• Can you show your projected revenue growth over the same period?
Your plan should also address competitors—either competing coupon businesses online, or other discount marketing providers who focus on this space. The more data you can provide on the market and the industry conditions the better. Need help with the research or want to outsource the financial pro forma to a qualified group of professionals? Call MasterPlans. We have been working on business plans since 2002 and we have deep experience with all sorts of marketing platforms including discount providers. Consultants will always provide an intake consultation and quote for free: 877-453-2011.
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