A business plan for cookbooks is typically designed to help an aspiring chef author their first work for public sale. In most cases, the cook will have a long history in the restaurant industry or will have deep experience with the preparation of a specific type of food. While cooks of all kinds -- amateur and professional -- turn to cookbooks for ideas, recipes, and pictures, they are not the easiest books to sell. A business plan for a cookbook needs to show that the cookbook you have in mind can stand out on the shelf and find its way into the hands of customers. So, in short, what makes your book different? The plan should answer that and these corollary questions:
• How long will the cookbook be and what will it cover?
• What is the retail price point you imagine (US and Canada)?
• What existing books or chef-authors are your primary competition?
• How will you promote the books?
• Who will publish the work and what COGS do they estimate for the production run?
The business plan for a cookbook should also explore the market demand for a new cookbook. What sort of sales does this industry see annually? What is the market need for a new cookbook like yours? Do you know what the most common "profile type" will be of a reader? You should also have something to say about the marketing approach as well as your own background as a chef and an author. Finally, the business plan for a cookbook will need a comprehensive pro forma that uses industry-accepted figures and rates to estimate your projected sales, expenses, and other metrics. Want help with the business plan that a new cookbook requires? MasterPlans has the expertise you need. Many of the 10,000+ plans we have made since 2002 have been for the publishing and restaurant industries, so call today! 877-453-2011
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