A business plan for contemporary high fashion should first establish whether you are a fashion provider (clothing or apparel maker, industry consultant, etc.) or a retailer of high fashion. If your business is predominantly sales of high-end clothing, you will need to cover all of the aspects of any traditional retail model including your start-up costs and overhead and your COGS for various apparel items. Sourcing, inventory, and buyer acquisition are all open issues that your plan would need to address. For a contemporary high fashion firm that's acting as a maker of high-end clothing, you will want to go into some of these topics in your business plan:
• What sort of apparel do you create?
• What are the prices at which you offer these fashion goods to retailers?
• What sales channels will you use?
• What marketing methods can you employ?
• What sort of materials are you using in your creations?
The plan might also delve into elements like consumer reviews, accolades your fashion has received in the press, or any celebrity endorsements. If someone famous has said something positive about your fashion company or has been photographed sporting your apparel, make this a central point of your argument about positive momentum and solid footing for promotion. The business plan will also require a pro forma financial model, which means showing at least three years (more commonly five, for an investor) or projected revenues and expenses, along with a reasonable break-even point and a set of market-tied assumptions. Want support on this plan? The team at MasterPlans can get the document prepared to your liking in as little as 7-10 days. Call a consultant today! (877) 453-2011.
