Do you need a business plan for cleaning offices? If you run a small janitorial service that focuses on commercial customers, your business plan should examine how many potential clients there are in your market and the percentage of that work you can capture. You will also want to explain how you will market yourself to ensure that you can get the necessary number of customers into your business portfolio. Will you use referral marketing? Radio ads, social media, print advertisements, or cost-per-click? There are many ways to advertise your office cleaning services but you should have a solid marketing plan telling which ones you'll use (and be prepared to allot 15-25% of your expenses for this purpose). Also cover:
• The number of staff you will need and their pay rates
• The value of an average cleaning contract
• The size of client building you will clean
• The past experience you have with this sort of business
• The competition you will face
The competitive comparison in the business plan should not only identify the companies you will jockey against to get business, but give details about their strengths and weaknesses. The market analysis also needs to assess the market need, give your target market segment strategy, and provide some basic stats on the industry itself in your city and state. Dun & Bradstreet and the Census Bureau can provide some of this information for you. Don't forget to show at least three years of financial objectives in the plan as well. If you need help making the spreadsheets required to show to the bank or want assistance with the market analysis, MasterPlans can deliver for you. Call a consultant here today at 877-453-2011.
