Do you need a business plan for canine massage? It may have seemed ludicrous even just a decade ago, but as people continue to pamper their pets, there is a growing market for high-end animal services. What's more, with canine massage, there can be a real medical benefit to having a trained veterinary chiropractor work on an injured animal. Whether the dog in question has undergone an event of physical trauma or has simply grown old, everything from joint misalignment to dog arthritis can be treated, at least in part, through canine massage. A business plan for this sort of practice should answer these questions:
• What is the precise service suite you will offer?
• Does the practice have more than one veterinary chiropractor?
• What are the costs of treatment?
• Do you dispense any animal medications?
• How will you market the service to pet owners?
The question of marketing is an important one. You might find that referral-generating avenues function best, but how can you ensure positive word of mouth? Will there be funding in your budget for radio ads, or magazine spots? You should show that you know the approximate cost and likely effectiveness of each channel. You will also need market details (state of the industry, consumer spending on animal care, nearest competitors, etc.) and should be able to show what the market need is and how you fill it. Finally, a pro forma model showing the potential revenues and profits of the venture within a 3-5 year period is vital. Want help here? MasterPlans has written for hundreds of different animal care ventures and can help you too: 877-453-2011.
