Want to write a business plan for Buffalo Wild Wings? The wildly popular sports bar is popular with patrons coast to coast as a great place to drink cold beer, eat hot wings, and watch the NBA, NFLN and MLB on the big screen. But as you might expect the franchise doesn't open new locations lightly. Before green-lighting or helping fund any new restaurant, the company must first review a thick data set that shows a new location could be profitable in the target area. Demographic research is the name of the game.
Check through the uniform offering circular from the Buffalo Wild Wings corporate office to make sure your plan is addressing all of the important factors, including these vital demographic prompts:
• How many people with a household income above $60k live within 5 miles? 10 miles?
• What is the density of nearby businesses, by staff or payroll, that could bring in lunchtime diners or happy hour guests?
• Define the target customer profile with as much detail as possible.
• What market and industry trends for the restaurant sector support the claim that a new BWW will work?
The BWW franchise is not easy to get approval from for several reasons. You need an impeccable financial model using the company's price points, costs, and approved industry averages and it needs to be tied into the market analysis itself. It's hard, but MasterPlans can nail it. We have been working on franchise business plans since 2002, and we have successfully prepared dozens of submissions for Buffalo Wild Wings franchise locations. Call us today for a free quote -- 877-453-2011.
