The business plan for brief company needs to drill down to the basic elements in order to keep it short and sweet. Business plans can stretch well beyond 40-50 pages, but the average plan is more like 25 and some of the best are only 15-20 pages. Keeping it short can be hugely beneficial if you have a limited amount of time in which to get an investor on board with your project or if your bank meeting requires only the presentation of the idea and a simple pro forma. So what do you need to cover in a brief plan? What are the most important elements? Try these:
• A concise, compelling executive summary
• A use of funds table showing exactly how seed capital will be applied
• A management team summary with bios of key members
• A marketing strategy showing that you know how to connect with customers
• A brief but strong market analysis showing key facts about your market space
The plan should have a brief look at competitive comparables, relevant industry data, a list of your competitive advantages, and a description of the services or products you will provide. You can save some space on the market analysis by condensing the broad summary and not including tables, and you can keep the pro forma short by slimming down the tables. The business plan is more of an art than a science, so feel free to tailor the plan to your business and its needs. Want to outsource the headache? MasterPlans can prepare a business plan for any type of company and we specialize in short, compelling plans. Call us today at 877-453-2011.
