A great business plan for bottle depot does a few things: it describes the different sort of bottles (and any related services you provide); it estimates the available market for these products and services depending on your location and sales channels; and finally, it shows the reader what your likely sales and profit could be if adequately capitalized. If you sell bottles to end users or collectors online, you should be able to differentiate this market segment from the retail or wholesale sales opportunities. Furthermore, a bottle depot plan should illustrate the following:
• The average price point of a bottle
• The COGS by category
• Your intended use of proceeds
• The personnel forecast
• Your chief competitors
If there are other bottle depot businesses or bottle sellers online that you compete against, showing the information you have on them will prove that you have done your homework. Market share, sales, and staffing figures are solid data points that will prove to a banker or investor that you are serious about your business and its success. Also, what is the marketing plan? Will you use the Internet, print ads, the Yellow Pages, radio, etc? Think of which methods/channels align best with your target market and will therefore provide the strongest ROI. Need help with the market analysis or the financial model for a bottle depot business plan? MasterPlans has worked on plans since 2002 and can develop a funding-ready draft for you in as little as 2 weeks: 877-453-2011.
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