The business plan for a pagan store, despite the interesting items the shop will carry, is not materially different from the document you'd need to get any other sort of store funded. The plan needs to list out the items you will sell and provide a brief description and average price point for each category. Then this information needs to flow into the financial model, specifically the sales forecast, and your cost of goods needs to be reflected in the profit and loss. The financial model, in all, should show a three-year projection (as per the SBA and small banking guidelines) complete with a break-even analysis, cash flow statement, and a running balance sheet, as well as a monthly look at the critical first year after you get funded. From there, the plan should answer these:
• Who is the target market for your pagan goods?
• What sort of promotions will you run to get customers into the store?
• What are the competing shops in your area?
• What competition do you expect from sellers online?
• If you will need employees, what is your plan for personnel?
The business plan also needs to have a complete market analysis, which means looking at the people who live in the area around your store. What do they spend on items of this nature in a given year? What is the household size and what are the average incomes? If you sell online as well, this question becomes much broader, but you can do research on the web and pull in relevant information from notable sources that offer articles for free. Don't forget to write about how you will market the store and what your background in retail or pagan goods is to date. Need help? MasterPlans has been writing business plans since 2002 and has more than 10,000 plans done already. Call 877-453-2011 now.
