The business plan for a marketing company, above all, needs to show that it has the ability to acquire clients or build on existing relationships in such a way that it can grow steadily over the life of a 3-year or 5-year projection. “How will you acquire clients?†is probably the most critical question to answer. In a way, you need to demonstrate your own ability to market: what channels will you employ to get new accounts? How can you ensure repeat and referral business? What strategies can you use on your own business and how do those play into what you'll create for your clients? There are be strategic overlap here, but you will need to ensure that your business plan shows there's a sufficient market need and sufficient manpower on your staff to make it a reality. Other topics that a marketing company's business plan should cover include:
What are your target clients – i.e., which industries will you service most?
If you work with SMBs, how do you connect with decision makers there?
What is the state of the industry for your sort of marketing?
What relevant experience does your management team boast?
If you need to hire or fill management team gaps right away, what is your plan for that?
When do you anticipate reaching break-even?
How much funding do you need?
Questions about funding revolve around whether you'll seek capital from an investor/VC group or a bank loan or line of credit. If you need to present to an angel investor, your plan should at least estimate a potential ROI and show an ownership share that you would be willing to relinquish in exchange for having them aboard. MasterPlans can help answer these questions – and many more – for your marketing company business plan. Our team of experts works in unison with yours to create the best possible business plan, whether you are a seed-stage or an established, long-standing business. Our writers, researchers, and modelers can assist you every step of the way. Call 877-453-2011 to speak with a consultant today!
