Looking for a business plan explanation? Wondering what needs to go into your business plan, or which topics you should cover in the greatest detail? In general the business plan format accepted by investors, venture capital firms, and regional banks should include an executive summary; a description of products and services; a complete market analysis including an assessment of your targets, trends, the competition, and the industry; a detailed marketing strategy and implementation plan; a full bio for you and/or your management and advisory team; an exit strategy and ROI projection; and a detailed financial model covering either 3 years or 5 years of projected revenues, expenses, and other financial benchmarks.
This list isn't necessarily comprehensive but most business plans will be sufficient if each of these topics is covered. Some industries may require more advanced information about trends, historical performance metrics, or the competitive field, and of course your lender or investors may request additional information on any of the business plan topics at play. But in brief, this explanation should be a working guide for your needs. If you find this a little more daunting than you expected, there is help available: MasterPlans.com is a professional business plan writing firm headquartered in Portland, Oregon that has been writing professional business plan documents for clients since 2002. Drop us a line today at 877-453-2011 to speak with a consultant about your needs and our ability to help you reach your goals.
