The business plan breakdown is consistent across most types of business plans and most common industries. The sections you need to cover in detail are going to be the same whether yours is an existing business or a start-up, whether your industry is a simple retail space or an advanced sector like alternative energy. In addition to an introductory summary section that describes your business in depth (typically called the Executive Summary), you should be able to make a meaningful argument for your business in each of the following sub-categories for the business plan:
• Product/Service Description
• Future Products/Services
• Market Overview
• Target Market
• Market Needs
• Industry Analysis
• Industry Trends
• Competitive Players
• Competitive Edge
• Marketing Strategy
• Management Team
• Advisors/Consultants
• Personnel Plan
• Financial Forecast
• Exit Strategy
Within the financial forecast, you should chart your projected sales and expenses through a full template or model. Ultimately you will want to show your break-even point, revenue forecast, cash flow statements, balance sheet, and a sensitivity analysis. It is also a good idea to have a ratios table and an assumptions list for any parties that want to probe the financials more deeply. Also, it is standard to show the first year of operations post-funding in a month-by-month breakdown, typically included as part of the business plan appendix. If you need help making sure that you cover all your bases in the business plan, you can discuss this business plan breakdown with a consultant by calling 877-453-2011. MasterPlans has created thousands of business plans for clients nationwide and we would be happy to share our expertise with you.
