The brick business plan is used by small contractors and brick manufacturers alike; the contents will vary slightly, but the same type of document is required whether you make the bricks yourself or you install them at a jobsite. Brick manufacturers use factory lines and advanced machinery to mass-produce construction-grade bricks, which are then sold in bulk to wholesalers/intermediaries or retail stores and contractors. Knowing your “market mix†is important, so if you're a start-up and haven't logged any sales yet, make an educated guess about how your sales will be divided between different types of customers. Also important for the market analysis in a brick business plan:
• Who are the other big players in this market?
• What strengths/weaknesses do your biggest competitors have?
• How has your industry fared in recent years?
• Is there a specific market need you fulfill, i.e., is the area fast growing, do you offer something unique to buyers, etc.?
• What level of sales can you project serving the market you've identified?
A brick business plan also needs to get to the nuts and bolts in a financial model that shows how you'll use the capital you raise, the sort of revenues you expect, the number of people you will need to hire, and the expenses the business will incur on an ongoing basis. The tables to build include a use of funds, personnel plan, sales forecast, break-even point, profit and loss, cash flow, and a balance sheet for at least three forward-looking years. An investor in your business may require more detail than a bank, but a three-year model should be a good start. You will want to show your marketing plan and management team in the business plan too. Want help? MasterPlans can write this entire document without you needing to do all the heavy lifting. Call our team today to learn about how we can deliver for your company: 877-453-2011.
