The boating docks business plans that have successfully attracted private investment or garnered loans from U.S. banks tend to have a few things in common: they explain the revenue model for the dock, show who the target customers are in great detail, and use a sound market analysis as the driver for a set of financial projections that illustrate an appealing investment or a good lending risk. Boat docks can make money in several ways – by charging mooring rates, marking up gas sold to boaters, allowing retailers to sell from the dock or attached buildings, etc. Depending on what you envision, your plan should probably answer:
• Do you focus on recreational boaters or commercial players?
• How do you acquire new moorage contracts?
• What upgrades does the boat dock need currently?
• How are you pricing out the capital improvements?
• How many employees do you need?
A personnel plan that shows your employees (part time vs. full time) and their hire and raise dates is an important part of your financial model, but you will also need to show the discrete revenues coming into the boat dock and the various capital outlays. What will marketing, permitting, and other overhead items cost each year? Can you make a complete start-up table that a banker or investor will approve of? You'll need to know how much capital you'll probably spend on each category before you present the plan to anyone. MasterPlans can help you answer some of these questions if you're stuck. We have been writing complete, custom business plans for clients since 2002 and we can help you as well. Call today at 877-453-2011.
