Did you search BigPond business plans looking for information about how the Australian media and broadband company operates? Or are you hoping to launch a similar business, one that offers a service suite rooted in satellite or wireless communications and/or other media products like video, music, and so forth? It might be hard to rival Australia's largest ISP (and a well-established holding of the goliath Telstra), but your firm can make steady inroads with the right operational plan and a keen grasp of the target market. One of the first things to pin down is what your exact service capabilities will be. Wireless, satellite, or what? Digital television, Internet, or voice? Knowing what you're able to deliver and what the costs will be to bring these services to market is critical. Also make sure your plan addresses:
• The target market for your services
• The geographic range you'll cover
• The likely pricing and any different “bundle†plans you might offer
• The marketing plan you'll implement
• Your “feet on the ground†staffing plan
The BigPond business plan, or something like it, needs to show the bank or your investors that an equity raise makes sense over the long-term. The plan will have to show a pro forma financial model with a reasonable set of assumptions (expenses, market penetration, and ongoing revenues) and a break-even point that feels tenable. The full model should include five years of estimated profit and loss statements as well as a cash flow and balance sheet. More advanced models might also include investor ratios, sensitivity analyses, and an ROI or proposition section. MasterPlans has worked with many communications businesses – both start-ups and existing businesses – and we can use our experience to benefit your firm. Call a consultant today to hear how we can business plan for you! (877) 453-2011.
