Generally speaking, the Benjamin Moore business plan needs to adhere closely to the requirements laid out by the parent company in order to be considered by a bank for funding. As a franchise, the Benjamin Moore company will have strict criteria for choosing its new locations (and the people who run them), so you should be prepared to create an exacting business plan that fulfills all of the expectations of the corporation and, if applicable, their designated funding sources. The business plan typically includes all of the sections and contents required by the US Small Business Administration or other agencies that govern bank lending for start-up ventures. This includes an executive summary, a description of the service suite and any related products, a close look at the market and industry, a brief marketing strategy, a bio for key managers, and a financial pro forma covering three years of expected expenses and revenues. Big picture issues are these:
• Who are you competing with?
• What sort of paint inventory do you need to have at all times?
• What is the painting industry like in the region?
• How will your customer base break down, commercial versus residential?
• How many people will you need to hire?
You should also be able to itemize all up-front expenses and justify the capital raise with a pro forma model that shows ample revenues coming in over the next 3-5 years. The business plan will most likely need a full personnel plan and a section of write-ups for you and any other owners who will be a part of the franchise location. The Benjamin Moore template also puts a premium on the location and who/what is near to it, so be sure to research that fully. If you want to call in expert help with the document, MasterPlans is the industry's leading business plan writing company and we have a wide base of experience with franchise plans. From Subway to Dutch Brothers to Gold's Gym, we have written virtually every type of franchise plan in the U.S. and we can help you with the Benjamin Moore plan as well. Call 877-453-2011 to learn more today!
