Writing a Ben & Jerry's business plan requires that you adhere closely to the guidelines of the uniform offering circular issues by the franchise. While the overall content does not differ materially from any fixed-location business plan model, franchise plans like Ben & Jerry's involve special considerations and often require a precise format or exact analyses to satisfy the corporate parent. You can request this document from Ben & Jerry's corporate, or simply read the criteria for the business plan online. In general what you will need to show is:
• A market need for the franchise in the new territory
• The number of customers you believe you can reasonably secure in this location
• The non-corporate marketing strategies you'll use
• A timeline of when you will employ new people and at what hourly rates
• A list of how you will use the launch funds
The Ben & Jerry's business plan also needs a complete financial pro forma which includes a 3-year sales projection and a list of all ongoing expenses. These tables should include revenue, break-even, cash flow, profit and loss, balance sheet, and a monthly breakdown for Year 1. Start-up funding and objectives should also be included as separate categories and you'll need to highlight the loan repayment schedule you can meet. MasterPlans can write this entire business plan for you, most often in less than 2 weeks. We have experts on staff in franchise plans and have finished Ben & Jerry's documents many times. Call us today at 877-453-2011.
